The media reports that Apple’s talks with BMWs and Daimler concern the plans to create the first electric car for Cupertino. German companies seem not to be interested in collaborating with a giant known for producing mobile devices.
For some time Apple has been working on its own electric car. However, the company has no experience with the automotive industry or technical background, so it would be wise to invite one of the giants of the market to use it, and to use its expertise and factories to produce a new vehicle.
Discussions were conducted with BMW and Daimler, but apparently the two German giants were not interested in cooperation. The reason for this decision was the fact that Apple wants to build a car based on its own cloud, while the key element of the strategy of both German companies is to protect customer data.